![]() Following up on an email that’s been opened is very different from following up on one that hasn’t been touched. Optimize Your Follow-UpsĮmail tracking will help you send more effective follow-ups. Opening multiple times or clicking links is the kind of engagement that tells you they’re interested, and is worth prioritizing for a follow-up. You know which leads are interested based on engagement with your email. Thanks to email tracking, you can make sure the time you have is more effective by prioritizing your hottest leads. Prioritize Your ActivityĬhances are you feel like there’s already never enough time in the workday to get everything done. Make it relevant, keep it short, personalize if possible, and make the call-to-action clear and concise. Optimize your initial email to better your chances of getting a reply. Without getting your feet wet with an initial email, you won’t have data to work off of. Beyond knowing who opened and when, you get helpful insights like what device they’re using, and whether they’ve clicked links to your sales deck, landing page, or custom quote. Timely data means you can make on-the-spot decisions that better your chances of closing a deal, booking a meeting, or simply starting a conversation. The beauty of email tracking is seeing results in real-time. How to Grow Your Business With Email Tracking
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